When she trusts your organization more, she’s more likely to respond to the next appeal you send her. Photo captions that follow this model show and tell her, again and again, how her gift made a difference.Īnd remember, when your donor knows that her gift made a difference, she trusts your organization more. One of the questions running through a donor’s mind as she looks at your newsletter is this: “Did my gift make a difference?” Your generosity has trained more than 500 police officers and first responders to stop and prevent child abuse. This year’s graduating class celebrates – thanks in part to your generous giving! Your gift helped women in Uganda receive the physical and emotional healing they desperately needed. Your generosity helped Maria re-discover the courage and strength she had lost while she was homeless.ĭevi was able to begin her freshman year, making her dreams come true with everything she needed for her dorm room at Georgia Tech – thanks to you. Jun Jun will join his adoptive family soon! Thanks to you, Linh and her baby are both getting the food, necessities, and long-term support they need!īecause of your generosity, doctors were about to repair Jun Jun’s cleft lip. Here are a bunch of examples from real, money-raising, donor-retaining newsletters: That means that every single picture caption should mention the donor. The caption should be about the donor’s role in what’s happening in the photo. The caption should not be about what’s happening in the photo. Here’s how we think about every newsletter picture caption. Thankfully there’s an easy way to do this. So make sure your picture captions do a great job delivering your newsletter’s main message.
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